Last Thursday we heard that the Washington State Wine Commission site that we redesigned last year was the Bronze Winner of the 2012 Summit Creative Award (SCA). To our great client and the Ply staff: Cheers!
The SCA is part of the Summit International Awards. This year the competition received over 4700 entries from 22 countries and was judged by a panel of 16 creative professionals from eight countries.
Submissions are judged on strength and innovation of creative concept, quality of execution and ability to communicate and persuade.
This award recognizes the creative accomplishments of small and medium-sized companies. The 2012 season is the 18th year for the creative competition.
The redesign of the WSWC site was a great experience that involved working with the Commission, their branding agency, the industry constituents, and the Ply team. We had to keep a balance between big picture and critical design details.
After research and discovery we had a long list of priorities. At the top was designing a user experience that was more engaging and extended the pre-defined WSWC brand. The Ply design team examined website analytics and refined the content architecture. Social media was defined as a core piece of the redesign strategy and is weaved throughout the new site. We fulfilled the needs of our primary audiences — wine industry stakeholders, trade industry counterparts, as well as customers of Washington wine and the public in general — by providing one-click access to relevant content.
We didn’t overlook the details — like adding visually rich touches as iconography — as well as all the important connections between content, typography, color, and photography.
Tying it all together is the Ply CMS. Data managed directly by all 700+ wineries is coupled with educational content created by the WSWC staff. Without the custom implementation of the Ply CMS, the web-site could not deliver an award-winning user experience, and satisfy the reporting needs of the WSWC.
We leveraged powerful technology to make real human connections with the site’s visitors through an elegant design. This is most clearly demonstrated through the Tour Wine Regions user experience (above). Website visitors can easily find wineries on an interactive map, view full winery profiles, and create itineraries for their upcoming winery tours. Ply combined the powerful tools built into Google Maps API with the robust data stored in the Ply CMS, and wrapped the technical solution in an elegant, easy-to-use design. This is what we do well, and why the website is so successful.
Again, all we want to say is thanks to our great client and to the awesome design thinkers at Ply. CHEERS!