A digital agency in London is experimenting with rethinking… huh… the receipt! The project grabbed my attention: I’m a big fan of limitations in the creative process, and I’m also interested in exploring mundane objects. The project was initiated by Icon Magazine, who’s been asking designers to rethink everyday life products.

As I read about the endeavor, I asked myself: how did we not do this before? From a marketing point of view, it’s quite interesting. Anytime a company interacts with its clients there is a chance to enrich the connection from various angles: raise brand awareness, help, inform, and plant the seed for future sales.

The redesigned receipt looks actually quite interesting. I mean, we’re talking about an every day receipt. We all know how uninteresting they are. Beyond the trivia, calories info, and a tip when your favorite item usually sells out (brilliant useful data!), there is an entertainment tip and a chance to customize your receipt if you’re a regular. This last piece of data is also very good because it allows the customer to interact back and perhaps make the receipt even more useful for them. I have to say, I collect most of my receipts (mainly for return safety) and I was delighted when I saw this. What a good use of time, space, and paper. And since many of these are given away every day anyhow, what a better way to capitalize on it? It’s a like an analog Call-to-Action.

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