PLY Interactive

I discovered this interesting little bookmarklet that allow you to load a site without all the visual distractions of ads, sidebars, callouts, and other generally useless page elements so you can just see the text and primary images. It’s amazing how much better a site can perform if you cut the crap and just focus on the content — users might actually hang out and read.

This is just an experiment and maybe a bit buggy, but still interesting to check out:

http://lab.arc90.com/experiments/readability