PLY Interactive

PLY just completed development of The Puyallup Fair & Events Center Sales CD. A great little piece that provides a compelling interactive (Flash-based) overview of the diverse Fair facilities that can be leased and event sponsorship opportunities. Sure to be an integral part of the corporate sales effort for the Fair moving forward.

Probably the coolest aspect of the project is the intelligent XML architecture. The client has the ability to easily update the Sales CD content by editing a simple XML file and then re-burn a new master for duplication whenever necessary. No need to understand Flash, no help from the development vendor required. And what client wouldn’t want to update their sales materials as often as they could?